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    Within Athora, we have four values that guide our actions: Care, Do the Right Thing, Seek Simplicity and Dare to be Different. They are leading in how we interact with each other, our customers and the outside world. Our values form the basis for the culture we strive for, which we work on together every day.


    We create more value for our customers and our business by doing things differently. Together, we challenge the status quo, we do things differently where it brings more value, we share ideas and we embrace new ways of working.




    We aim for simplicity in a complex business environment. We strive to design simple and cost-effective products and processes that benefit our customers, our partners and our colleagues.


    We care about our business, our customers and each other. We welcome and respect diversity of opinion and thought and our collaborative and inclusive workplace ensures we can thrive.




    We take our responsibilities seriously. We commit to always ‘doing the right thing’ to create a sustainable future for our customers, our partners, our colleagues and the communities we operate in.