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    Zwitserleven and Athora Netherlands new partner Royal Concertgebouw Orchestra

    22 April 2024

    Jan de Pooter (Athora), Dominik Winterling (KCO) and Annemieke Visser-Brons (Zwitserleven) celebrate the new partnership Zwitserleven has become a partner of the Royal Concertgebouw Orchestra with effect from 1 January 2024. With the partnership, Zwitserleven wants to contribute to the future of one of the most renowned orchestras in the Netherlands. In fact, the Royal Concertgebouw Orchestra is considered one of the top three orchestras in the world and a breeding ground for young musical talent. For more than 130 years, the orchestra has brought an inspiring repertoire to a worldwide audience. The partnership offers Zwitserleven/Athora Netherlands and the Royal Concertgebouw Orchestra the opportunity to make and share precious memories with the power of classical music.

    Annemieke Visser-Brons, CCO Athora Netherlands/Swiss Life

    "We feel a great affinity with our city partner the Royal Concertgebouw Orchestra, which shares valuable musical memories with its audiences every performance. That feeling fits perfectly with Zwitserleven's new positioning: the feeling we share. Beautiful moments are more valuable when you can share them, with family, with friends and loved ones. That is why we are incredibly proud of this partnership, which allows Athora Netherlands, through our Zwitserleven brand, to make it possible for the Royal Concertgebouw Orchestra to create and share even more precious memories with our customers: people building or already enjoying their pensions, advisers, employers, pension funds and national and international partners."

    Dominik Winterling, managing director Royal Concertgebouw Orchestra

    "This collaboration fits perfectly with our mission to touch as many people as possible with the transformative power of classical music. Like Zwitserleven, we believe that a feeling is enhanced when you share it with others, like the experience of the audience at a concert. This is a special opportunity to enhance the 'Zwitserleven feeling' and create unforgettable moments together."


    For questions about this partnership, contact:

    Marije Romeijn
    (06) 23 89 63 44

    Royal Concertgebouw Orchestra
    Michiel Jongejan
    (06) 14 38 99 72

    About the Royal Concertgebouw Orchestra

    The Royal Concertgebouw Orchestra is counted among the absolute world's best. The special acoustics of the Concertgebouw play an important role in the orchestra's acclaimed sound. The orchestra's stature is also determined by the influence of its musicians and the seven chief conductors it has known: Willem Kes, Willem Mengelberg, Eduard van Beinum, Bernard Haitink, Riccardo Chailly, Mariss Jansons and Daniele Gatti.

    Since the 2022/2023 season, Finnish conductor Klaus Mäkelä has joined the orchestra as artistic partner. From 2027, he will take the baton as chief conductor. The Royal Concertgebouw Orchestra gives some eighty concerts a year in The Concertgebouw and forty on other major stages. It also reaches music lovers worldwide with videos, streams, radio and TV broadcasts, CDs and DVDs. The Academy of the Concertgebouw Orchestra trains talented young musicians for the orchestral profession. The Concertgebouw Orchestra Young brings together talents aged 14 to 17 from all over Europe.

    The Royal Concertgebouw Orchestra is partly funded by the Ministry of Education, Culture and Science, the City of Amsterdam, sponsors, funds and many donors worldwide. Most of its income is generated by concert proceeds at home and abroad.

    About Zwitserleven

    Zwitserleven is one of the leading pension insurers in the Netherlands. The brand's history goes back to 1901. The Zwitserleven feeling (Het Zwitserleven gevoel) is even in the Dikke Van Dale. Zwitserleven is part of Athora Netherlands, repeatedly named the most sustainable investor among Dutch insurers by VBDO.